The Authority Report | Parse.ly Data Studies

What impact do loyal readers have on a site?

What’s the measure of success in newsrooms? In the past, page views reigned king, as digital advertising was based solely on impressions. Quickly though, this resulted in a “click-bait” backlash among readers and journalists alike, leading digital publishers to realize that volume isn’t the only metric that matters.

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Data Study

Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage

Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.

Case Study

HelloFresh: Standing out in a market with too many cooks

Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.

Guide

Audience development guide

We gathered advice from audience development professionals and found three areas that everyone agreed you have to tackle to successfully grow and engage audiences.

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