What impact do loyal readers have on a site?
What’s the measure of success in newsrooms? In the past, page views reigned king, as digital advertising was based solely on impressions. Quickly though, this resulted in a “click-bait” backlash among readers and journalists alike, leading digital publishers to realize that volume isn’t the only metric that matters.
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Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage
Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.