The Authority Report | Parse.ly Data Studies

What impact do loyal readers have on a site?

What’s the measure of success in newsrooms? In the past, page views reigned king, as digital advertising was based solely on impressions. Quickly though, this resulted in a “click-bait” backlash among readers and journalists alike, leading digital publishers to realize that volume isn’t the only metric that matters.

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Case Study

Bloomberg: Global growth by paying attention to local audiences

Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.

Data Study

2018 traffic sources by content categories and topics

An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.

Data Study

Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage

Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.

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