What impact do loyal readers have on a site?
What’s the measure of success in newsrooms? In the past, page views reigned king, as digital advertising was based solely on impressions. Quickly though, this resulted in a “click-bait” backlash among readers and journalists alike, leading digital publishers to realize that volume isn’t the only metric that matters.
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2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.
Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage
Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.