How efficient is the news?
Today, digital publishers are being asked to do more with less resources, for an audience with a shorter attention span and more options. Each publisher must make crucial decisions about how their content type, length, style and more will impact their audience. For this Authority Report, we've taken data from over 8 billion page views and hundreds of media properties to see what the averages are for post creation, views, and author output.
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How audiences find articles, by topic
How audiences find articles varies by topic. Learn what implications this referral data has for your content strategy.
Exploring the impact of formats on audience metrics
Parse.ly investigates the success of video and other common media formats