How efficient is the news?
Today, digital publishers are being asked to do more with less resources, for an audience with a shorter attention span and more options. Each publisher must make crucial decisions about how their content type, length, style and more will impact their audience. For this Authority Report, we've taken data from over 8 billion page views and hundreds of media properties to see what the averages are for post creation, views, and author output.
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Audience development guide
We gathered advice from audience development professionals and found three areas that everyone agreed you have to tackle to successfully grow and engage audiences.
The beginner's guide to audience analytics
A five lesson course that guides you through the five facets of implementing data into your workflow so you and your team can make better editorial decisions.