How efficient is the news?
Today, digital publishers are being asked to do more with less resources, for an audience with a shorter attention span and more options. Each publisher must make crucial decisions about how their content type, length, style and more will impact their audience. For this Authority Report, we've taken data from over 8 billion page views and hundreds of media properties to see what the averages are for post creation, views, and author output.
Download this Authority Report
Here you go!
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
Redefining bounce rate with engaged time
See why analyzing engaged time breakdowns and drop-off rates for content offers a more descriptive measurement for the quality of site visits than bounce rate.