The Authority Report | Parse.ly Data Studies

How efficient is the news?

Today, digital publishers are being asked to do more with less resources, for an audience with a shorter attention span and more options. Each publisher must make crucial decisions about how their content type, length, style and more will impact their audience. For this Authority Report, we've taken data from over 8 billion page views and hundreds of media properties to see what the averages are for post creation, views, and author output.

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Case Study

Bloomberg: Global growth by paying attention to local audiences

Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.

Data Study

2018 traffic sources by content categories and topics

An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.

Data Study

Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage

Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.

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