How do people consume the news?
Newsroom product teams know that readers consume their content through a variety of devices — mobile, tablet, and desktop — but exactly how much variety is there?
In this Authority Report, Parse.ly’s data team took a hard look at what screen sizes are most commonly used to view news. They sifted through billions of pageviews from October, 2013. The result? This graph shows the top 2,000 resolutions that were responsible for 99.5% of all incoming traffic. The other .5% of traffic contains another 498,000 unique resolutions.
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.