How do people consume the news?
Newsroom product teams know that readers consume their content through a variety of devices — mobile, tablet, and desktop — but exactly how much variety is there?
In this Authority Report, Parse.ly’s data team took a hard look at what screen sizes are most commonly used to view news. They sifted through billions of pageviews from October, 2013. The result? This graph shows the top 2,000 resolutions that were responsible for 99.5% of all incoming traffic. The other .5% of traffic contains another 498,000 unique resolutions.
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Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
Redefining bounce rate with engaged time
See why analyzing engaged time breakdowns and drop-off rates for content offers a more descriptive measurement for the quality of site visits than bounce rate.