Newsroom product teams know that readers consume their content through a variety of devices — mobile, tablet, and desktop — but exactly how much variety is there?
In this Authority Report, Parse.ly’s data team took a hard look at what screen sizes are most commonly used to view news. They sifted through billions of pageviews from October, 2013. The result? This graph shows the top 2,000 resolutions that were responsible for 99.5% of all incoming traffic. The other .5% of traffic contains another 498,000 unique resolutions.
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
