Twitter drives a median 8.5 percent of all social traffic to media sites
across Parse.ly’s network of digital publishers. But to what extent can
publishers influence this number? Does the type of content shared on
Twitter impact how readers engage?
This Authority Report examines:
- How much traffic publishers are getting from Twitter
- Differences between "conversational" tweets and "breaking news"
tweets in terms of how much traffic they are sending to news sites
- Tweet volume relating to the 2016 U.S. Presidential election
- Hourly volume of tweets mentioning the Brussels terrorist attack
- Key takeaways for news organizations using Twitter
In each Authority Report, Parse.ly shows the top known referral
sources to our network of sites. Each of these depicts a snapshot
of the traffic to our network in time and reflects both industry
trends and shifts in our publishing clients.
Traffic Sources Update:
- In this report, Facebook remains ahead of Google as the top source of referral
traffic to Parse.ly's network of digital publishers.
- To see the most current
traffic trends, check out this continually updating dashboard showing the top
referrers and referrer types to the Parse.ly network.
Download the Authority Report now to see our findings.
Want to see more Parse.ly network analysis? Download all of our authority reports
