Publishers have complicated relationships with today's biggest platforms and search engines. Watch this 3-minute video to see what industry leaders think about Facebook, Google, Twitter, and Snapchat.
This video was recorded at the Digiday Publishing Summit 2017 in Vail, Co. in partnership with Digiday.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.