Ars Technica puts the reader experience first.
This Condé Nast property uses Parse.ly data to encourage their editorial team, evaluate post types, and make a better reader experience through content recommendations.
Watch Ars Technica's Director of Product discuss their analytics strategy in this video.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.