Ars Technica: Leveraging analytics in the newsroom
Ars Technica puts the reader experience first. This Condé Nast property uses Parse.ly data to encourage their editorial team, evaluate post types, and make a better reader experience through content recommendations.
Watch Ars Technica's Director of Product discuss their analytics strategy in this video.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.