Ars Technica: Leveraging analytics in the newsroom
Ars Technica puts the reader experience first. This Condé Nast property uses Parse.ly data to encourage their editorial team, evaluate post types, and make a better reader experience through content recommendations.
Watch Ars Technica's Director of Product discuss their analytics strategy in this video.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
Audience development guide
We gathered advice from audience development professionals and found three areas that everyone agreed you have to tackle to successfully grow and engage audiences.