Ars Technica: Leveraging analytics in the newsroom
Ars Technica puts the reader experience first. This Condé Nast property uses Parse.ly data to encourage their editorial team, evaluate post types, and make a better reader experience through content recommendations.
Watch Ars Technica's Director of Product discuss their analytics strategy in this video.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.
Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage
Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.