What’s the measure of success in newsrooms? In the past, page views reigned king, as digital advertising was based solely on impressions.
Quickly though, this resulted in a “click-bait” backlash among readers and journalists alike, leading digital publishers to realize that volume isn’t the only metric that matters.
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Explore what 1,500+ marketers and content creators told us: how often and how they’re using AI, and how much they’re budgeting for their AI toolkits.
Focusing on the right metrics and setting smart goals can help you grow your audience, increase loyalty, and convert more …
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Learn why we believe winners in the martech space will be those solutions and tools that lower barriers to adoption in our 2023 Martech Report.