How to Prove the Value of your Content
In the world of endless digital noise we live in, proving the true value of your content strategy is more important than ever. There’s not one way to execute a content strategy, there’s literally millions of ways. Whether you’re writing a blog, an ebook, an article, or deploying a video, having the right data to make informed content decisions only improves your overall strategy. But having the data to prove the value and impact of your work is imperative to ensure continued investment in the most important strategies.
Our speakers, Clare Carr, VP of Marketing at Chief and John Levitt, General Manager at Parse.ly, discuss tips for proving and showing the long-term value of your work.
This recording will cover:
- Deciding what to measure and why
- Tips for how to capture and prove value
- Why understanding and communicating value is important
- Understanding the stages of awareness and funnel psychology
- Leveraging data to improve content across the buyer’s journey
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.