Content Marketing Analytics Overview
Instant content insights without the hassle
Better insights, better results
Finally, an easy way to visualize the performance of your content across all your platforms and channels so you can know exactly how to best engage with your readers.
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General-purpose analytics tools don't work for content
Are your old analytics tools working for you and your content?
- Do you have a bird's-eye view of your content?
- Are your tools easy to use?
- Can you get the insights you need to demonstrate your success?
What's the cost of flying blind?
What if you could know exactly on what type of content to double down on?
Finally, the missing solution for your frustration with bad data and inflexible analytics.
Setting up Parse.ly is fast and easy
We get it. Analyzing the performance of your content across many platforms and channels needs to account for way too many variables. It's impossible to do it without a tool that is not 100% designed for this. That's why we've built Parse.ly.
Add Parse.ly to your website or app
We have several plug-and-play integrations including:
Measure beyond the click
Yesterday's analytics tells you how many people clicked, but that's not enough!
Parse.ly tells you:
- Where readers came from
- How to increase readership
- How to engage your audience
All this information is available for real-time and historical analysis.
View performance across different platforms, channels, and content types
Know your performance on social, search, and other platforms.
Social: Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram, and more.
Platforms: Web, Mobile, Apple News, Facebook Instant, Google AMP, SmartNews, iOS apps, Android apps, and more.
Search: Google, Bing, Yahoo!, Yandex, and more.
Content Types: Blogs, Articles, Landing pages, Home pages, Image galleries, Video, OTT, Audio, Podcasts, and more.
Double down on what's working
Do more of what works and less of what doesn't. Parse.ly tells you which content and channels are performing the best so you can focus all of your efforts into the initiatives that provide the best return.
What's the impact of knowing exactly what will engage and convert your audience?
Have insights delivered to you, effortlessly
Forget manually pulling together data, knowing it'll get outdated.
Our dashboard is beautiful, and its data will find you through our mobile app, Slack alerts, and elegant email reports.
- Schedule reports to bring the data to your inbox
- Set alerts in Slack or email for traffic spikes or other
- Native iOS app and mobile web for stats in your pocket
Increase engagement with personalized experience in your newsletters, site, and apps
Parse.ly's predictive analytics and content recommendation engine automatically and immediately drives engagement with a personalized experience for every reader.
Do you know how much better your content would perform with personalized recommendations?
Did you know Parse.ly's content recommendations can be on your site in minutes?
Here's why Parse.ly is the secret weapon of today's biggest companies
What customers are saying
This is the first time we've ever had a unified real-time look at every single major traffic source.
We chose Parse.ly because it's so user-friendly, especially for an editor who wants to be able to report on how their content is doing right away.
At this point, I can't imagine digital audience optimization without that green leaf on one of my tabs.
Hundreds of companies are already using Parse.ly to better engage with their audience—and possibly steal yours
Start integrating now, or talk to a content analytics expert who can guide you through how Parse.ly can help you.
Frequently asked questions
Parse.ly is an analytics tool built for content teams. Parse.ly makes it easy for content marketers to know which topics and pieces of content are driving real results for your business. Instead of having to rely on analysts for answers, content marketers can now find out for themselves which topics they should write about.
For every piece you publish, there’s data to tell you how your audience is responding. Writing content can be deeply personal—and even today most content is still written because "it seemed like a good idea." At the end of the day, however, content is written for the impact it creates on the business. Analytics for content marketing helps teams identify what content is creating the impact that they need, so they can work smarter, not harder.
Parse.ly helps surface these insights in a format that writers and creators understand, so they don't need to turn to the analysts in order to become data-driven. Keep an eye on which direction your core KPIs are heading as you execute your content strategy, expand the content that works, and iterate.
With an at-a-glance breakdown of the traffic of days, weeks, or months across multiple channels, marketers know what pieces of content are performing. Track 30 unique attention metrics to understand how readers are interacting with your content. Parse.ly tells you which channels, campaigns, referrals, topics and more are creating customer conversions that move your business forward.
Marketing analytics is the study of data using technologies and processes to determine the success and ROI of marketing efforts. Being able to track and closely monitor how audiences interact and engage with your content is vital. With Parse.ly you can easily identify opportunities for improvement without the hassle of a large learning curve. Get the answers you need to be data-driven, without having to ask an analyst for some number-crunching.
Marketing analytics vary based on what type of business you run, and what channels you use to attract and retain customers. Each channel includes its own set of metrics—for example, web, email, social media, and in-person events all have different objectives and means of measuring them.
All marketing analytics eventually boil down to:
- How does your business create revenue (B2B, B2C, ad-driven, online store, subscriptions...)
- How do you create customers (which marketing tactics lead to new customers)
- How many customers did you create
- How much does your average customer spend
- How much did you spend to create these customers
Here are some of the common marketing channels, and the metrics they care about:
- Email analytics: Views, unique visitors, campaign impressions, paid ad performance
- Social media analytics: Audience size, mentions, shares, likes, impressions, click-through-rate
- Web analytics: Views, unique visitors, campaign impressions, paid ad performance
- Content analytics: Content conversions, leads captured, subscriptions, purchases, views, engaged time, social interactions, and more
Parse.ly tracks your content as it is deployed across all your channels, and helps you identify which content leads to the engagement and “conversion events” that create revenue for your business and connections with your customers.