Content Marketing Analytics Overview
Instant content insights without the hassle
Better insights, better results
Finally, an easy way to visualize the performance of your content across all your platforms and channels so you can know exactly how to best engage with your readers.
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General-purpose analytics tools don't work for content
Are your old analytics tools working for you and your content?
- Do you have a bird's-eye view of your content?
- Are your tools easy to use?
- Can you get the insights you need to demonstrate your success?
What's the cost of flying blind?
What if you could know exactly on what type of content to double down on?
Finally, the missing solution for your frustration with bad data and inflexible analytics.
Setting up Parse.ly is fast and easy
We get it. Analyzing the performance of your content across many platforms and channels needs to account for way too many variables. It’s impossible to do it without a tool that is not 100% designed for this. That’s why we’ve built Parse.ly.
Add Parse.ly to your website or app
We have several plug-and-play integrations including:
Measure beyond the click
Yesterday’s analytics tells you how many people clicked, but that’s not enough!
Parse.ly tells you:
- Where readers came from
- How to increase readership
- How to engage your audience
All this information is available for real-time and historical analysis.
View performance across different platforms, channels, and content types
Know your performance on social, search, and other platforms.
Social: Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram, and more.
Platforms: Web, Mobile, Apple News, Facebook Instant, Google AMP, SmartNews, iOS apps, Android apps, and more.
Search: Google, Bing, Yahoo!, Yandex, and more.
Content Types: Blogs, Articles, Landing pages, Home pages, Image galleries, Video, OTT, Audio, Podcasts, and more.
Double down on what’s working
Do more of what works and less of what doesn’t. Parse.ly tells you which content and channels are performing the best so you can focus all of your efforts into the initiatives that provide the best return.
What’s the impact of knowing exactly what will engage and convert your audience?
Have insights delivered to you, effortlessly
Forget manually pulling together data, knowing it'll get outdated.
Our dashboard is beautiful, and its data will find you through our mobile app, Slack alerts, and elegant email reports.
- Schedule reports to bring the data to your inbox
- Set alerts in Slack or email for traffic spikes or other
- Native iOS app and mobile web for stats in your pocket
Increase engagement with personalized experience in your newsletters, site, and apps
Parse.ly's predictive analytics and content recommendation engine automatically and immediately drives engagement with a personalized experience for every reader.
Do you know how much better your content would perform with personalized recommendations?
Did you know Parse.ly's content recommendations can be on your site in minutes?
Here’s why Parse.ly is the secret weapon of today’s biggest companies
What customers are saying
This is the first time we've ever had a unified real-time look at every single major traffic source.
We chose Parse.ly because it's so user-friendly, especially for an editor who wants to be able to report on how their content is doing right away.
At this point, I can't imagine digital audience optimization without that green leaf on one of my tabs.
Hundreds of companies are already using Parse.ly to better engage with their audience—and possibly steal yours
Start integrating now, or talk to a content analytics expert who can guide you through how Parse.ly can help you.