See what understanding the attention of your online audience means for your school.
Discover how people find your stories
Join conversations online that don't just mention you, but that get the attention of the audience. Social media reporting and metrics connect content to shares and referrals.
Promote research and alumni
There's a lot going on; how do you choose what to highlight? Understand which topics get attention by measuring engagement through our content dashboard .
Know what makes prospective students and donors remember you
See what email, social, and other digital campaigns stood out to your audience with campaign tracking. Our measurement goes beyond clicks to make sure you focus on what matters.
We're on campus, too! We're dedicated to helping students graduate with a competitive advantage in digital media by having access to audience analytics.
Through partnerships with the Parse.ly University Program, students running on-campus publications have been able to understand their audiences. Explore their projects:
The Pioneer, a UVA student-run publication, used Parse.ly data to understand if timeliness or quality was more important to their audience.
With Parse.ly, the staff of The Brown and White discovered that adding one keyword to their articles increased search referrals by as much as 40%.
The Daily News used access to Parse.ly to increase their social media engagement, create more SEO-friendly titles, and lower their bounce rate.
Start engaging with students and alumni by understanding what they are paying attention to.
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