Currents Release Notes

We’re constantly improving Currents by adding new features, refining existing ones, and eradicating bugs. This is a record of changes our users see in the Currents dashboard.

October 17, 2018

  • Sites: compare attention for your site(s) to attention trends across the internet
  • Site sizes: benchmark your site’s performance against similarly-sized sites
  • Complex queries: see trends for a category of content on your site or in a U.S. state or market area

Sites

Note: this feature is only available for Pro and Enterprise users who have sites integrated with Parse.ly Analytics. Because Currents only shows traffic to posts and samples data to keep things speedy, site traffic in Currents will not exactly match site traffic in Analytics.

See trends for your site in Currents. You can get to your site’s info page from its stats card on the homepage or the search box.

Site sizes

We’ve added items that show average traffic for small, medium, large, and x-large sites in Parse.ly’s network. You can benchmark your site’s trends against similarly-sized sites. For example, here’s a comparison of techtoday.com’s site traffic and the average traffic for an xlarge site.

Complex queries

Note: Only available users on the Pro or Enterprise plan.

How does Fashion content perform in Texas? Where in the U.S. is our Technology & Computing coverage resonating?

You can answer both these questions with complex queries. Select a category, click the + button, and add either a site, a U.S. state, or a U.S. market area.

U.S. state or market area + Category shows a category’s traffic filtered down to a U.S. state or market area.

Site + Category shows a site’s traffic filtered down to a category of content. With the introduction of complex queries, you can compare Site + Category with Category to benchmark trends for content verticals on your site against trends for a content vertical generally.

Here’s how you’d benchmark trends for your Technology & Computing content to all Technology & Computing content:

  1. Click on your site on the homepage.
  2. Click the + button next to your site’s name. Search for and click Technology & Computing. You should now see trends for tech content on your site.
  3. Click Add Query. Search for and click Technology & Computing. You should now see your tech content traffic vs all tech content traffic.

September 24, 2018

Currents is now generally available! Read all about it in the announcement on our blog.

August 15, 2018

Historical context

Daily and weekly trends are important for making snap decisions (“Should we be promoting this breaking story on a different channel?”), but long-term strategic decisions require more historical data.

Now you can see up to 90 days of data in Currents. Click and drag on the timeline to select multiple days.

We’ve updated the date picker to give you more options for selecting a time range.

The stats cards on info pages now include historical context. The thumb graphs shows an item’s performance in context of similar items (e.g. Facebook is the 2nd most viewed traffic source; Donald Trump is the 1st most viewed topic.)

The chart below each metric show how the item is performing compared to the historical average.

Views per article is particularly useful for gauging the saturation of an item. For instance, in the stats cards above, Google is bringing in more views, but Facebook has nearly six times more views per article, suggesting that promoting an article on Facebook will give you more bang for your buck.

July 25, 2018

  • Storiessee attention for a group of articles about a single event or issue
  • Alertsget an email when a story breaks
  • Traffic source categories: uncover attention patterns on search, social, and more

Stories

A story is a group of articles about a single event or issue. Each story is named based on the top related topics for that event or issue.

Stories show up in the graph on the homepage. Watch out for “bubbles of attention” to identify a breaking story.

Click “Show all” in the list of stories on the homepage to dig into smaller stories.

Just like topics, categories, and locations, each story has its own info page, where you can explore how attention breaks down across geography, devices, traffic sources, etc. You can also compare stories to each other.

Alerts

Want to know the next time people begin paying attention to a new story about Meghan Markle? iPhones? Your favorite sports team? Save a topic you care about or add it to a collection…

…and you’ll receive an email when attention spikes for a story about that topic.

You can manage notifications from this page—get there by clicking the star in the navigation sidebar.

Note: right now, Currents only sends alerts for topics. You won’t get an email alert when a category, location, or traffic source brings in a lot of attention.

Traffic source categories

We’ve given traffic source categories—like search engines and social media—their own info pages so you can uncover attention across distribution channels.

Other updates

A couple of smaller changes include:

  • If your iPad was feeling left out, good news! Tablets have been added to the device breakdown.
  • Histograms have been added to info pages, so you can see the distribution of attention and how a particular topic, category, location, etc fits in.
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