Channels FAQs

This doc covers questions about distributed channels tracking in the Parse.ly dashboard.

How do I integrate Accelerated Mobile Pages (AMP), Facebook Instant Articles (FBIA), or Apple News with Parse.ly?

These channel integrations are available at an additional cost. Please reach out to your account manager or value@parsely.com to learn more.

What metrics are available for AMP, FBIA, and Apple News?

AMP data includes real-time and historical

  • Page Views
  • Device Views (Mobile | Tablet | Desktop)
  • Visitors
  • Total Engaged Minutes
  • Avg. Engaged Minutes
  • Social Referrals
  • Soc. Interactions
  • Refs/Interaction
  • Search Referrals

FBIA data includes real-time and historical

  • Page Views
  • Device Views (Mobile | Tablet | Desktop)
  • Visitors (New | Returning)
  • Total Engaged Minutes
  • Avg. Engaged Minutes (New | Returning)

Apple News data includes real-time and historical

  • Page Views
  • Total Engaged Minutes
  • Avg. Engaged Minutes

What’s the difference between a channel and a referrer?

A referrer describes how a visitor navigated from one page to another inside of a given channel.

Some of Parse.ly’s supported channels have meaningful referral information for that channel whereas others do not.

Website Has multiple referrers
AMP Has multiple referrers
FBIA All referrers hardcoded to “https://facebook.com/instantarticles”
Apple News No referrers. Discovery Sources show where traffic comes from within the Apple News app (e.g. Spotlight, Topic Feeds.)

Does Parse.ly support channel tracking for apps?

No, not at the moment. But we’re working on it!

Which dashboard aggregations include channels data?

Website AMP FBIA Apple News
Page Views ⚬*
Engaged Minutes ⚬*
Avg. Engaged Minutes ⚬*
Total Visitors
New Visitors
Returning Visitors
Channel Visitors
Social Referrals
Social Interactions
Refs/Interaction
Search Referrals

 

* You can choose to exclude Apple News metrics from overall dashboard aggregations. Contact your account manager for more details.

Why aren’t certain metrics available for all channels?

Some of our partners’ integrations do not support the same metrics that Parse.ly supports for the Website channel.

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