Channels FAQs

This doc covers questions about distributed channels tracking in the Parse.ly dashboard.

How do I integrate Accelerated Mobile Pages (AMP) or Facebook Instant Articles (FBIA) with Parse.ly?

What data is available for AMP and FBIA in the Parse.ly dashboard?

AMP data includes real-time and historical

  • Page Views
  • Engaged Time
  • Device Views (Mobile | Tablet | Desktop)
  • Visitors
  • Social Referrals
  • Soc. Interactions
  • Refs/Interaction
  • Search Referrals

FBIA data includes real-time and historical

  • Page Views
  • Engaged Time
  • Device Views (Mobile | Tablet | Desktop)

What’s the difference between a channel and a referrer?

A referrer describes how a visitor navigated from one page to another inside of a given channel.

Some of Parse.ly’s supported channels (namely your website and AMP) have meaningful referral information for that channel whereas others do not.

Website Has multiple referrers
AMP Has multiple referrers
FBIA All referrers hardcoded to “https://facebook.com/instantarticles”

Does Parse.ly support channel tracking for apps?

No, not at the moment. But we’re working on it!

Which dashboard aggregations include channels data?

Website AMP FBIA
Page Views
Engaged Minutes
Avg. Engaged Seconds
Total Visitors
New Visitors
Returning Visitors
Channel Visitors
Social Referrals
Social Interactions
Refs/Interaction
Search Referrals

 

Why aren’t new and returning visitors available for all channels?

Parse.ly’s AMP integration provides total visitors but not a breakdown of new and returning visitors. We’re working to support new and returning visitors for both AMP and FBIA.

Why isn’t engaged time from FBIA and AMP included in the aggregate figure displayed in the dashboard?

Tracking engaged time on these platforms entails a different backend process than engaged time on your website. We’re currently exploring the feasibility of rolling these statistics up into a single number.

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