Channels

Parse.ly has officially partnered with Accelerated Mobile Pages (AMP), Facebook Instant Articles, and Apple News to provide you with analytics about distributed channels.

Distributed channel integrations are available at an additional cost. Please reach out to your account manager or value@parsely.com to learn more.

Understanding Channels

Distributed channels (or “channels” for short) are third-party platforms that allow your content to reach a wider audience. Two attributes define a distributed channel:

  • It lives off-site on a third-party property.
  • It’s a place where a piece of content is published in its entirety.

Currently, Parse.ly officially supports four channels:

  • Website
  • Accelerated Mobile Pages (AMP)
  • Facebook Instant Articles (FBIA)
  • Apple News

Website

This includes only traffic to your site (or sites, when using network rollup or site groups) and excludes all other channels.

Available website data

You can see data for only your website on the website details page.

Website data available in the Parse.ly dashboard includes real-time and historical

  • Page Views
  • Device Views (Mobile | Tablet | Desktop)
  • Visitors (New | Returning)
  • Total Engaged Minutes
  • Avg. Engaged Minutes (New | Returning)
  • Social Referrals
  • Soc. Interactions
  • Refs/Interaction
  • Search Referrals
  • Post Count

Accelerated Mobile Pages (AMP)

AMP is a technology developed by Google. AMP pages load near instantly, enabling you to offer a consistently fast experience across all devices and platforms that link to AMP Pages including Google, Bing, Yahoo, Twitter, LinkedIn, and more.

Available AMP data

If you’ve successfully integrated AMP with Parse.ly, you can see AMP traffic on the AMP details page.

AMP data available in the Parse.ly dashboard includes real-time and historical

  • Page Views
  • Device Views (Mobile | Tablet | Desktop)
  • Visitors
  • Total Engaged Minutes
  • Avg. Engaged Minutes
  • Social Referrals
  • Soc. Interactions
  • Refs/Interaction
  • Search Referrals

AMP and referrers

AMP is used by various websites like Google, Bing, Yahoo, Twitter, LinkedIn, and Pinterest. Therefore, it’s possible to have traffic that came through the AMP channel, but was referred by pinterest.com. In this example, that would mean that a reader found your content on Pinterest’s mobile site or in their app.

Facebook Instant Articles (FBIA)

FBIA is a technology used by Facebook to load pages instantly in their mobile app.

Available FBIA data

If you’ve successfully integrated FBIA with Parse.ly, you can see FBIA traffic on the FBIA details page.

FBIA data available in the Parse.ly dashboard includes real-time and historical

  • Page Views
  • Device Views (Mobile | Tablet | Desktop)
  • Visitors (New | Returning)
  • Total Engaged Minutes
  • Avg. Engaged Minutes (New | Returning)

FBIA and referrers

FBIA is used exclusively by Facebook so the referral source for FBIA will always be http://facebook.com/instantarticles.

Apple News

Apple News is a news aggregator app for the iPhone and iPad. Currently it’s only available in Australia, Canada, US, and UK.

Available Apple News data

Once your account is successfully integrated Apple News with Parse.ly, you can see your Apple News data on the Apple News details page.

Apple News data includes real-time and historical

  • Page Views
  • Total Engaged Minutes
  • Avg. Engaged Minutes

Apple News and referrers

Currently Apple News has no concept of external referrers, so the referrers tab isn’t displayed on the Apple News details page. However, Apple News does provide Discovery Sources, which show you what parts of the Apple News app drive traffic to your content.

View Channels data

You can get a high-level breakdown of channels on the Channels listing page.

This breakdown is shown on details pages for individual posts.

Clicking on a channel name will take you to the channel’s details page, where you can dig into what grabs readers’ interests on each channel.

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