A campaign group filters traffic based on a set of campaign values. Campaign groups work with both posts and videos.
Learn more about Campaigns.
Create a campaign group
- On the Campaigns page, click Custom Groups.
- Click Create New Campaign Group.
- Name your campaign group.
- Select Match All or Match Any. This refers to the type of campaign parameter.
- Match All means your group will contain values in Campaigns AND Mediums AND Sources AND Contents AND Terms.
- Match Any means your group will contain values in Campaigns OR Mediums OR Sources OR Contents OR Terms.
- Enter the campaign value(s) in one or more of the fields.
- Select Match Any or Exclude. This refers to the campaign values.
- Match Any will create a group including traffic tagged with any of the values.
- Exclude will create a group excluding traffic tagged with any of the values.
- Optional: If you exclude values, the group can contain either traffic from URLs with campaign data or URLs with or without campaign data.
- Check the box to only see traffic with campaign data.
- Un-check the box to see traffic with or without campaign data.
- Click Save.
Filter traffic with a campaign group
Campaign groups can be applied as filters on most dashboard pages.
- On a listings or details page, click Campaign Group from the list of filters.
- Click the drop down.
- Select a campaign group.
View campaign group details
- On the Campaigns page, click a campaign group. This will show all the campaign values attached to traffic in that group.
- To see metrics, referrers, and posts for this campaign group, click “Show campaign group details.”
Edit a campaign group
- On the Campaigns page, click a campaign group.
- Click Edit group.
Campaign group uses
Separate paid and non-paid traffic
Creating a group that excludes paid traffic—when a visitor lands on a piece of content from a paid promotion like a display ad, Facebook ad, or affiliate link—lets you see what content is garnering attention organically.
Fix mistakes in campaign values
Adding campaign parameters to a URL is a manual, and often error-prone process. Campaign values are case sensitive, so if you tag one article with “utm_medium=Social” and another with “utm_medium=social”, they’ll show up as two separate mediums in Parse.ly. By creating a group of multiple campaign values, you can eliminate variations and attribute traffic to the right campaign.