The Overlay bookmarklet
The Parse.ly Overlay bookmarklet layers real-time content analytics on top of your site. Editors can use Overlay to evaluate slot performance and optimize click-through-rate on homepages, as well as see data on individual posts.
To activate the Overlay bookmarklet follow the instructions on the Overlay settings page.
The bookmarklet may require changes to your HTML templates to function properly.
Once Overlay is activated, you can visit any page of your website, click the bookmarklet, and see contextual information about your content.
When you’re viewing a post page, Overlay shows:
- Page views over the past 6 hours.
- Time period. This extends from the last 10 minutes to 6 hours and can be changed by clicking the drop down menu.
- Metadata: title, author, and section. Clicking any of these links will take you to a more detailed view in the dashboard.
- Engagement metrics.
- Visitor, device, and referral breakdowns.
- The top three referrers to this page.
On homepage and section pages, you can use Overlay to optimize click rates by seeing how stories perform in certain positions (or slots). Clicking on a badge or a story title in the Overlay panel will reveal specific details about the slot and the articles that have occupied it.
When you’re on a homepage or section page, Overlay shows:
- Badges. These display the metric you’ve selected—clicks per minute, % of clicks, or click-through rate.
- Slot performance. Hovering over the graph will reveal more data about the stories that were in that slot over the last six hours.
- Slot metrics. Click the drop down to select a metric.
- Stories on the page ranked according to the selected metric.
There are seven metrics for evaluating slot performance:
- Clicks per Minute (10 minutes) – Clicks on the selected slot divided by minutes.
- % of Page Clicks – Clicks on the selected slot divided by total clicks on the page.
- % of Page Clicks (10 minutes)
- Change in % of Page Clicks (10 minutes vs 6 days)*
- Historical % of Page Clicks (6 days)*
- Click-through Rate – Clicks on the particular slot divided by total page views.
- Click-through Rate (10 minutes)
- Change in Click-through Rate (10 minutes vs 6 days)*
- Historical Click-through Rate (6 days)*
* “Change in” and “Historical” metrics (i.e. slot tracking or slot analytics) are only available to Parse.ly customers on the Analytics Tier. Contact your success manager to learn more.
At the bottom of the Overlay panel, there are two toggles for changing how Overlay displays on your site.
Overlay willput a heatmap on top of pages with slots. Green highlights slots that are performing well; red highlights slots that are performing subpar.
Page Scaled will reduces the page size to make it fit on smaller screens.