What details can I see about my social traffic?

Throughout the Parse.ly dashboard, you’ll see sources of traffic to your site, including social traffic. You can sort by this on list views or on the overview screen. Social referrers is designated to any traffic that comes to your site(s) from:

    • Facebook
    • Twitter
    • LinkedIn
    • Pinterest
    • Instagram
    • Reddit
    • Google+
    • StumbleUpon
    • Po.st
    • meneame.net

For some of the above, Parse.ly can provide more granularity than simply the site that is driving you traffic. We’re able to gather this data by plugging into that social media site’s API. This granular information is available for the following sites.

Twitter
Any place you see referral information, clicking Twitter will show the tweets that drove traffic. Parse.ly surfaces the tweet, the Twitter handle (user) that tweeted it, how many times it was retweeted and how many page views each tweet drove.  To see the tweets that brought traffic to a particular post, visit the detailed post page and then scroll down to referrers.  Click on “twitter.com” under the Social Referrers section and a list of tweets will appear. This data is only available for 7 days after the tweet is posted.

Pinterest
Pinterest will allow you to see the pin that brought traffic to your site.  From the Referrers page, scroll down to Pinterest and click on it.  Once on the Pinterest referrers page, click on the “Referring Urls” tab to see the individual links to each pin.  By clicking on the magnifying glass to the left of each link, you can see the title of each pin.  When on a detailed post page, you can also view pins for that post by scrolling down to the Social Referrers section and then clicking on “pinterest.com.”  The links to the pins will then appear below.

LinkedIn
While LinkedIn does not provide Parse.ly with the particular user that posted an article, you can view the article and the section on LinkedIn that drove traffic to your site.  From the Referrers page, scroll down to “LinkedIn” and click on it. Once you are on the LinkedIn referrer page, click on the “Referring Urls” tab to see the different sections.

Facebook
Facebook likes, shares, and reactions are grouped collectively as “Facebook interactions.” You can sort listings by Facebook interactions. Facebook does not provide Parse.ly with data about individual Facebook posts that drive traffic to your site.

Reddit
You can see the links that drove traffic to your site from Reddit by clicking on “Reddit” in the Social section. Once on the Reddit referrer page, click on the “Referring Urls” tab and you will see the urls that drove the traffic, including specific posts and subreddits.

To see all the links that brought traffic to a particular post, visit the detailed post page and then scroll down to referrers. Click on “reddit.com” under the Social Referrers section and a list of the urls will appear.

Don’t see a social site you want to track?

You can track social sites Parse.ly doesn’t support by adding UTM parameters to the end of your URLs. Learn more.

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