Post Details

Clicking on a post will take you to a post details page. Here, you can get a more granular look at post data and high level metrics on your post.

Post metadata

The top of a post details page contains the post’s

  1. Image
  2. Title
  3. Content type
  4. Publish date
  5. Author
  6. Section
  7. Tags

Click on the author, the section, or a tag to see its details page.

Real-time and historical data

You can toggle the graph to show real-time or historical data. The numbers below the graph show the number of page views, visitors, engaged minutes, and the average engaged time for the selected time frame.

Specify a time frame for real-time data

  1. Click Pulse.
  2. Click the dropdown.
  3. Select the date range.

Real-time data helps you identify popular content the moment it takes off. The Pulse line graph shows page views per minute.

Specify a time frame for historical data

  1. Click Historical.
  2. Click the calendar icon.
  3. Use the calendar or click one of the preset ranges to specify a date.
  4. Click Apply.

Videos on this page

Any videos associated with the post will appear in this section, along with the total minutes watched and total starts. Click on the video’s title, author, section, or a tag to see its details page.

Referrers

The Referrers section is a great resource to measure the effectiveness of social media or search engine optimization efforts or to find audiences that are discussing your content.

Clicking on a referrer type shows

  1. Page views
  2. The percent of total page views
  3. The top domain from that referrer
  4. A list of domains from that referrer

Campaigns

The Campaigns section surfaces information that’s been added to the URL of the post with campaign parameters (or tracking codes) like UTM parameters.

See details about a specific campaign

  1. Click a campaign aspect (Campaign, Medium, Source, Content or Term).
  2. Click the carrot to see a preview of the campaign’s details.
  3. Click the link to go to the that campaign’s details page.

Breakdowns

This section splits out traffic across social media, new and returning visitors, and devices.

Social Breakdown shows the interactions and page views attributed to Facebook, Twitter, LinkedIn, and Pinterest.

Visitor Breakdown shows how many new and returning visitors viewed a post.

Device Breakdown shows what type of device people are using to consume your content. The page views and traffic percentage is separated into desktop, mobile, and tablet. The site average is shown below each device for comparison.

Activity after viewing this post

This section shows what posts or pages your visitors viewed next.

If you have a linking strategy in place, you can use this data as a scorecard to see if viewers are actually clicking on what you want them to. You can also use Parse.ly’s API to test which posts drive the highest percentage of traffic to other posts.

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