Smart Tags are similar in function to standard, user-submitted (site) tags, but have been derived by machine learning models and are applied automatically to all new posts that meet our criteria:
- The post must be written in English. Lo siento, we'll be working to make Smart Tags more worldly soon.
- The post must contain at least 200 words in order for content to be meaningfully extracted, and only the article body will be analyzed for tags. The title, URL, subtitle, etc. will not be factored in.
- The post must have been published after Smart Tags was enabled for your account.
#Types of Smart Tags
We use High & Low as tag classifiers to denote the specificity and breadth of the tags.
High-Level tags are typically what you'd see as Sections on a site and are aggregated into broad categories (Sports, Health & Fitness, etc.). They are displayed on a blue background with a dotted blue line and arrow in the top left corner.
Low-Level tags are typically based on individual entities & subjects within a post and are more fine-grained than High Level tags. Examples include company names, individuals, objects, events, etc. They are displayed on a white background instead of light blue, with the same dotted line and arrow.
Note: Low-Level tags are only visible after changing the default tag filter on the Tags page to "Show site, high-level, and low-level smart tags". More info on that below.
#Viewing Smart Tags
Smart Tags can be viewed from both the tags page, as well as in post detail pages beneath the title. Within the tags page, the default tag filter is set to "Show site and high-level smart tags" as we're still working on refining our low-level tags for accuracy.
On post detail pages, we default to showing all tag types (Site, High, & Low) for all posts.
#Filtering with Smart Tags
Clicking on an individual tag within either of the pages listed above will allow you to filter for posts containing the same tag.
#Is this a paid feature?
Smart Tags are free for all Parsely customers moving forward as a core offering of our product.
#Can you add Smart Tags to older posts?
From the day Smart Tags is enabled for your account, all new posts afterward are included by default, assuming they meet the criteria mentioned above.
We require a fee to apply Smart Tags to posts published before the date Smart Tags was enabled. Please reach out to email@example.com to discuss pricing for historical back-population.
#Are Smart Tags available in the API?
Yes, you will be able to see Smart Tags appear in API calls wherever post details are surfaced (analytics endpoint, recommendations, etc). Smart Tags are co-located in the tags field alongside your regular site tags but with the following format:
parsely_smart:tag_type:Example Tag where tag_type refers to either High or Low levels.
High-Level Tags are typed as "iab" and will appear as "parsely_smart:iab:Example".
Low-Level tags are typed as "entity" and will appear as: "parsely_smart:entity:Example".
#Are Smart Tags available in Reports?
Yes. Smart Tags show up in the same way that Tags show up in reports.
#If I edit a post, will the Smart Tags be updated?
No, we only analyze and tag a post once during the first crawl. Any edits/changes made to a page will not trigger a tag update.
#Can I add/remove/edit/replace a Smart Tag?
Not at this time, Smart Tags placed on a post are immutable. We are looking to change this in the future to allow for more flexibility.
#An incorrect/irrelevant/duplicate tag was added!
Apologies, the machine learning models are being refined regularly and we hope to produce better results with time.
#How can Smart Tags help me?
We hope that Smart Tags will provide you and your business with additional insights about your content without requiring additional effort from editors & content creators. Once the feature is enabled, it simply works, tagging content in the background so you can focus on what matters most. We expect most users will use Smart Tags in conjunction with their own tag taxonomy, or just let it roll and skip tagging content entirely.
#How do I disable Smart Tags?
Smart Tags can be enabled/disabled from the Preferences Pane under the "Tag Listing" setting. From there, you may choose to view only site tags, smart tags, or both.