How to integrate Analytics on a simple website
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How to integrate Analytics on a simple website

How to integrate Analytics on a simple website

Depending on the way your website is set up, either you or your web developer can integrate analytics easily into your site and get performance data for your content.

#Do I need my web developer to integrate

If you use WordPress or Drupal as your Content Management Software (CMS), you most likely do not need your developer to get started. has plugins for these sites that automatically provide the tracking code and metadata insertions that you need on each page.

To get started:

  1. Sign up for to get an active account.
  2. Follow the WordPress plug-in directions or Drupal plugin directions. You’ll need to have some general familiarity with your WordPress or Drupal site structure to upload the plugin to the correct directory and to set your Site ID (your site domain name) on the settings page.
  3. Start viewing the dashboard to get insights on your website data.

If you do not have a WordPress or Drupal site, or if you have Single Page Applications (SPAs), you can have your developer use the following steps to get started. integration for developers

You can set up analytics for your site in just a few steps, as shown below:

Steps for integration

  1. Sign up for if you do not yet have an active account.

  2. Select integration.

    After signing up for, you should see a screen that summarizes the subsequent steps for setup. When you click Continue, you’ll be prompted to select an integration method that corresponds to any frameworks or tag managers running on your site. Currently, has built-in integration methods for the following:

Selecting Integration

If you select one of these methods, you’ll be prompted to install the plugin for that method.

If none of the methods apply, click the Integrate Manually button on the setup screen.

  1. Install code.

If you install a plugin for a built-in integration method, the tracking code for every site page will be included automatically, with a few exceptions. These exceptions include pages with dynamic tracking or if your WordPress theme does not render a footer.

If you click Integrate Manually because your site does not run with one of the listed frameworks or tag managers, you will need to add two elements to each of your pages:

To install the tracking code on your site, you can add it directly to your HTML page templates, load it via a tag manager, load it via JavaScript, or modify the back-end code. For more information, see the following articles:

To specify metadata information on your webpages, you can provide it in JSON-LD (the recommended method), or with repeated metatags, or by using the /metadata API endpoint. For more information, see Providing metadata.

You can use the validator tool to check if both the tracker and metadata are correct for a webpage.

To better understand how the integration process works with technology, refer to the following graphic. By installing the tracker on each page, all traffic is tracked by servers without affecting response time. Similarly, the metadata on each page is used by the crawler without affecting response times. tracker information

  • After installing the tracker and the metadata, click the button that shows: I’ve installed the tracker.
  • Specify your time zone and click Start Tracking.
  1. Check live traffic.

You should see the Welcome dashboard showing performance data for your site, similar to the one shown below:


Ready to get started with



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