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Recirculation Rate

Recirculation Rate

Ever wonder which posts or articles send the most people to another page on your site? Welcome to recirculation rate.

What is recirculation rate?

Recirculation rate is the percent of page views on your site that went to another internal page of your site. We are doing some math on your behalf, calculating the percentage of views that went to another internal page of the site from a particular page or post. The formula is:

(Referred Next Views / Total Page Views ) * 100

Let's dig in:

Want to see, in general, which articles keep the most people on your site? Sort by recirculation rate from the Posts tab. Layer in the time periods that matter most to you (today, last week, last 6 months) to narrow or expand your trend analysis.

screenshot of historical filter on Posts page

Want to see which specific posts in a time period, for a section, or as part of a campaign, refer the most people to other parts of your site? Layer in one or more of our filters.

screenshot of section filters being applied to posts

Who can access recirculation rate in the dashboard?

Everyone with access to, regardless of permission levels, can use the new recirculation rate metric. Where can I find it in the dashboard? During this initial beta phase, you can find the recirculation rate in two places.

  1. When you are on the Posts section of the dashboard, you can sort posts by recirculation rate from the dropdown menu. The new metric is at the bottom of the dropdown menu, alongside the other available metrics.

    screenshot of recirculation rate metric in the new "show posts by" dropdown menu

  2. You can also see the recirculation rate on an individual post page in the top section of “factoids”.

    screenshot of a recirculation rate factoid at the top of a post detail page

How is it different from “activity after viewing post”?

“Activity after viewing post” shows you, per post, where people went after visiting that specific page on your site. Recirculation rate measures how many total views went to another page on your site. The former gives you more details, and the latter gives you the bigger picture.

screenshot of activity after viewing this post

How does this compare to recirculation rate in Google Analytics?

There is no recirculation rate metric in Google Analytics. Instead, there’s something called bounce rate. Bounce rate is nearly the opposite of recirculation rate; it tells you what percentage of visitors left your site after just one page view. We don’t bother with bounce rate in, because it’s confusing and distracting. (It often tells you more about technical issues on your site than the quality of your content.)

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