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Internal vs. Direct Traffic

Internal vs. Direct Traffic

In the Referrers section of your dashboard, you can see how much of your traffic is internal or direct.

Internal traffic is generated when a user arrives at a post by clicking a link from somewhere else on your own site.

Direct traffic represents traffic without a referrer. Links from email, IM, some apps, and bookmarks all have missing referrer data. Here are some examples:

  1. When a user enters a URL into their browser’s address bar and lands on your site without a referrer.
  2. If a user clicks a bookmarked link to your site.
  3. Certain search engines, including Yahoo and DuckDuckGo will strip referrer information when a user clicks a link from search results to land on your site. Sites using https do not include referrer information.
  4. A user visits your site from a newsletter.

Tip: You may be able to identify the sources of some direct traffic by adding UTM parameters to your URLs and tracking them on the Campaigns page.

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