Identify stories poised to go viral
Click a cog to sort listings by social referrals, social interactions, or refs/interaction to track which of your stories have been picking up on social. This is a good way to see which stories are showing the potential to go viral, and to promote them more aggressively to capitalize on their momentum.
Focusing on social metrics can help with more than identifying virality. They can tell you which stories are important to your community. Social metrics help you follow what conversations are happening around your content, and tip you off to where you might engage with your audience further. See how one publisher used Parse.ly’s social metrics to learn from and delight their audience in this case study.