Evergreen Content and Evergreen Candidates
Typically online articles have a three-day lifespan. “Evergreen content” refers to posts that extend beyond this cycle. This means the article is attracting readers, often on its own through search or referral links.
#Evergreen insights in Parse.ly reports
The Evergreen Overview report shows an overview of evergreen content performance, compares it to site-wide performance, and lists the top new and existing evergreen posts.
The Top Listings report can be filtered to show posts that are evergreen (>20 days old) or candidates for becoming evergreen (8-20 days old).
To generate a Top Listings report filtered by existing or potential evergreen content:
- After clicking Create Report > Top Listings from the Reports page, click Posts.
- Select how often you want to run the report.
- Click Continue.
- Select your parameters.
- Click Add Filter.
- Click Lifecycle.
- Select Evergreen or Evergreen Candidate.
- Click Run Now.