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Find topics that merit more coverage

Find topics that merit more coverage

By looking at statistics for particular tags over time, you can see whether readers are gaining or losing interest in a subject. Maybe your visitors have been spending more time with stories related to a newly elected senator (tag “jane-smith”); she might be a good subject for a longer profile. Declining numbers for the tag “scott-baio” indicate that it’s probably time to give those stories a rest.

Wondering how to use tags to their full potential? Check out these resources for examples of how other publishers use topical, type-, and template-related tags:

Are You Making the Most of Your Metadata?

Authority Report: The State of Tags in Digital Media

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