Analytics Dashboard Release Notes
We’re constantly improving the Parse.ly dashboard by adding new features, refining existing ones, and eradicating bugs. This is a record of changes our customers see in the dashboard.
Check back here for updates or look for product announcements on our blog.
#October 20, 2021
Parse.ly's Conversions are now faster. Previously, conversions would take a day to populate in the dashboard. With this update, customers are able to see conversions within 30 minutes of the event happening.
You can now view Conversions on the Overview page and in the Pulse tab on the Conversions page. Plus, anywhere that you can select Conversions as a metric, you can select the time interval to be as recent as 30 minutes.
#August 10, 2021
We've made some tweaks to the dashboard. You might notice a few changes like:
#Improved accessibility for keyboard users
Tab through dashboard elements in Parse.ly, like navigations, menus, and buttons.
Eyeballs, rejoice! Easily switch between light mode, dark mode, or automatic (changes with your systems settings).
#Conversions on post details pages
Now you can see how visitors got to a particular page before converting. This can be useful when you're trying to understand what referrers and campaigns successfully got folks to sign up for a webinar or download an asset. Go to any post details page and click Conversion from the metric dropdown menu.
#Conversions in Top Listings and Details reports
Note that while we have deprecated the conversions report link from the Reports page, you can run the same report as a Details report.
#Better mobile web experience
It’s much simpler to use Parse.ly in your mobile browser now. Tap the hamburger menu to hop between screens and swipe and scroll with ease.
Access Authentication Settings, Export Users, and Resend Invitations by clicking the cog on the User Management page.
#June 15, 2021
#Last Post Touched attribution
Last Post Touched attribution is a new way to pinpoint specific posts that “pushed visitors over the edge” to purchase or subscribe.
If your Parse.ly subscription includes conversions, you should see Last Post Touched as an option in the conversions metric dropdown in your dashboard:
#May 4, 2021
Say hello to Smart Tags, a new way to classify the subject matter of your content, no maintenance in your CMS required. You’ll see them show up in Parse.ly alongside your regular tags (aka “site tags).
We know tagging content manually can be a headache. It’s easy to forget to add tags when you publish a post or to make sure your team uses them consistently. Smart Tags does the work for you, scanning pages and posts to determine relevant topics and assigning tags to them automatically.
#March 8, 2021
#Export conversions data (or get it in your inbox!)
Now you can set up a conversions report for your whole team, or export conversions data to a spreadsheet.
When setting up most reports or exports, you'll be able to select conversions as a metric.
- Go to Reports.
- Click Create Report.
- Select a report, such as Top Listings.
- Select an aspect, repeating cadence, and format.
- Click Continue.
- Select a historical time period (e.g. yesterday, this week).
- Select conversions from the Sort dropdown.
- Select any other filters or parameters.
- Click Save or Run.
- Conversions data is not supported in Stats Over Time, Evergreen Overview, or Audience Overview reports.
- Conversions data is not available in channels other than Website.
- Conversions data is not available for videos.
You can also export data or schedule reports from listings pages in the dashboard:
#Easily select a conversion metric
Get answers to "What drove the most subscriptions last month?" in fewer clicks.
We've made it easier to pick conversion metrics by condensing everything conversions into one part of the metrics dropdown.
#November 1, 2020
Conversions are now in the Parse.ly dashboard. With the ability to give content credit for user actions, you can prove value to your boss and get buy-in across teams.
#June 10, 2020
#Spot weekly and monthly trends
One of the most common pieces of feedback we hear from customers is: please make it easier to track performance across weeks and months. We listened!
#Track syndicated content
If you syndicate content, you know that it’s a pain to manually aggregate the metrics for the same articles on different sites. With Network Syndication Tracking, you can now easily measure the success of reposting articles across your owned sites.
#Understand how your tags work together
With Tag Groups, you can see what content contributes to a tag’s traffic, what tags get used widely, and which tags frequently appear together. This should help you understand how tags are applied to content and give you insight into narratives and themes that you might have missed otherwise.
#April 29, 2020
#Filters get a new look
Previously, when you added a bunch of filters, it felt like you had to scroll down for miles to reach your results. Not anymore. We redesigned filters to free up vertical space and allow filtered results to appear “above the fold” for complex queries.
Like before, you can edit filters by clicking on the relevant filter button. Once you’ve selected criteria, click Apply Filters (this part’s new).
Active filters are highlighted in blue:
Click the carat button to see a summary of what filters are applied.
#March 11, 2020
#Beta feature: Benchmark authors, sections, and tags
Benchmarks is a new beta feature for comparing performance. It’s for folks who regularly ask questions like “What are the growth opportunities for me or my team?” or “How can we make our content strategy more efficient?”
Read the announcement to learn more about how to use Benchmarks.
To begin comparing performance, go to an author, section, or tag details page:
#Sort by page views per post
See which authors, sections, and tags are most efficient at getting page views. For instance, sorting by page views per post on a tag listings page might suggest writing more about content topics that have many page views per post, but fewer posts overall.
#Audience segments for multiple sites
Now you can segment audiences across all the sites in your network. If you’re using a segment to track “Registered Users” to your help site, blog, and main site in Parse.ly, you can now see”Registered Users” to all three sites from one place. Reach out to your Parse.ly account representative or email us at firstname.lastname@example.org for more info.
#Control user access to audience segments
Admins can now control which users have permissions to see audience segments in the Parse.ly dashboard.
When inviting new users from the User Management page, check the “View Audience Segments” box to give them permission to see audience segments.
To give existing users permission, go to the User Management page, select the appropriate users, click Edit Access and select “View Audience Segments.”
#February 5, 2020
#iOS app update
We’ve made some in-front-of and behind-the-scenes improvements to Parse.ly’s iOS app. First up, the app now properly displays full screen on iOS devices like iPads and larger iPhones. Secondly, we now use AutoFill on iOS for easy integration with any password manager you have installed on your Apple device.
If you have Automatic Updates enabled (we’d recommend this), there’s nothing for you to do. Otherwise, you can get the latest update from the App Store.
#Show site name on big screen displays
Do you operate multiple sites and want to display their stats on a big screen around the office? Now you can choose to display the site name in the fullscreen version of Overview.
- From the Overview page, click to expand the window (the arrows on the right side, to the right of the gear icon).
- Click the gear icon.
- Under Metrics and Graph, click Today.
- Check the box next to Site Name.
We also made fullscreen Overview more responsive to your screen size; the text should bigger and easier-to-read from far away.
#Better keyboard navigation for accessibility devices
If you use an accessibility device, you can now use keyboard commands to navigate through the dashboard.
- Type TAB to navigate to most elements, like buttons or links
- Type SHIFT + TAB to navigate backwards
- Type ENTER to click on an element
#January 7, 2020
#Show metadata for non-post pages
Parse.ly distinguishes between webpages that contain a singular piece of content (referred to as “posts”), and those that don’t (homepages, index pages, section pages, photo galleries, etc, which are referred to as “non-post pages”). If you send metadata for non-post pages (such as a thumbnail image, title, author, section, or tags), they will now show up on the details page, like this:
#November 20, 2019
#Measure native iOS and Android app traffic
It’s Parse.ly’s mission to help you understand your audience no matter where your content lives. You can now easily see what content gets the most engagement on your native iOS and Android apps.
On the Channels page, compare native iOS and Android traffic to other channels to get an idea of where your audience is distributed.
Clicking on Native iOS or Native Android takes you to a details page for the specific channel, where you can drill down into what posts, authors, sections, and tags resonate most with your mobile app users.
A few notes for customers who already have integrated Parse.ly’s iOS and Android SDKs:
- Your app traffic should show up on the Channels page automatically. You will see data populated in these channels from November 12, 2019 moving forward.
- Did you know our SDKs support engaged time tracking? If engaged minutes are showing as 0, be sure to upgrade to the latest Parse.ly SDK.
If you haven’t yet set up app tracking in Parse.ly, learn more about how to get started by emailing us.
#Compare audience segments
We’ve given audience segments a home, under their very own tab.
You can now easily compare how traffic for segments varies without clicking back and forth between filtered views.
Click on a segment to see a details page with breakdowns of the most popular posts, sections, referrers, etc.
You can learn more about audience segments in this help doc.
Don’t have any segments set up? Send us an email to learn how you can use Parse.ly to segment by user type and geography.
#Identify older posts doing well now
Your archive has heavy-hitters in it; you just have to find them. Answer questions like “What posts published more than 6 months ago are still bringing in traffic?” using the updated Published Between filter.
Click the Published Between filter and then click and drag to select the publish date range. You can also choose from preset options to answer these questions:
- What old posts are doing well?
- What recently published posts are doing well?
- What new posts are doing well?
We hope this change will make it easier for you to find those hidden gems in your archive that have the potential to become evergreen mainstays. Tip: use this filter while looking at top posts referred by Google to identify steady sources of SEO.
#Filter by Page Type
We’ve updated the look of one filter to make it clearer what page types you’re seeing. Selecting All Pages or Non-post Pages will reveal pages not classified as posts, like homepages, index pages, and product pages. Admins can choose their organization’s default page type on the Preferences page.
#October 23, 2019
Parse.ly now offers the option to automate conversions reporting. Ensure your boss and colleagues know the impact your content is making, every week in an email. When someone asks, “What is this content doing for the business?”—you’ll have answer. And you’ll get back the hours you might spend combining conversions data from separate spreadsheets!
The conversions report shows
• content that converts the most readers • content that assists the most conversions • the types of conversions your content drives best
This feature is available at an additional cost. If you’re eager to get started, please reach out to your account rep or email email@example.com to discuss possibilities and pricing. Or check out the announcement to learn more on your own first!
#October 1, 2019
#See and resend pending invites
Now admins can easily see which users haven’t accepted their invitation to create a Parse.ly account and give them a friendly reminder.
On the Users page, click Showing Pending Invitations. (If there are no pending invitations, this button won’t appear!)
You’ll then see a list of pending invitations. Check the boxes next to individual users or click Select All to bulk invite. Click Resend Invitations, and you’re done!
Network admins can now create “network users.” This is useful if you operate a large network of sites and want to grant users access to all current and future sites.
From the network-level Users page (tip: if you see “All Traffic” in the top left corner, you’re on the network level), click Invite Users.
Type in a list of user email addresses and select Network from the Sites dropdown.
You can create multiple network users at once, and assign them specific permissions on the network-level. Click Invite when you’re finished.
#September 5, 2019
#Apple News analytics
Parse.ly now supports Apple News analytics, including real-time and historical
- Page Views
- Total Engaged Minutes
- Avg. Engaged Minutes
Apple News analytics are available at an additional cost to Parse.ly Enterprise customers. Reach out to your account rep or fill out the form in this product announcement to learn more about pricing.
#August 21, 2019
You can now filter by individual campaign parameters (e.g. campaign, medium, source etc.) on any listings page. Click “Save as” to create a new Campaign Group or update an existing one on the fly!
Here’s how to do it:
- Go to a listings page, like Posts.
- From the Filters, select Campaign.
- Click Show individual campaign fields. (Or pick an existing Campaign Group.)
- Add fields.
- If you want to save or update the group, click Save as.
- You’ll then be prompted to update or name your new Campaign Group.
#Audience Overview report
On September 4th, all Parse.ly Enterprise customers can run a report to get a better understanding of loyalty and visitor behavior for August 2019. Schedule this report to run monthly to receive it automatically in future months! (You can find it in the reporting suite under Advanced.)
There’s a reason the PDF has been around since 1993. It’s easy to save, store, and forward to your colleagues. And now you can do that with your Parse.ly reports!
All you need to do is select PDF as the format when you create a report:
#Export a spreadsheet of Parse.ly users
Need to get a better understanding of your organization’s Parse.ly usage? Admins can now export a list of Parse.ly users from the Users page.
- Click the account dropdown on the right.
- Click Users.
- Click Export user data.
#Check your organization’s Parse.ly usage
On the Billing page, admins can now see the visitors and page views for this month and the last month, as well as total users.
- Click the account dropdown on the right.
- Click Billing.
#See your Parse.ly permissions and admins
For those who have ever had a question about Parse.ly but but weren’t sure who to ask, this update is for you! Parse.ly now shows a list of your permissions and admins on the User Settings page.
- Click the account dropdown on the right.
- Click the cog next to your email address.
- From this page, you can change your password, see your permissions, and get a list of the names and email addresses of your Parse.ly admins.
#LinkedIn removed from social sort metrics
We’re removed both LinkedIn interactions and referrals from social sorting metrics because LinkedIn shut down an API providing social interaction data for all third-party tools and vendors, not just Parse.ly. We made several attempts to re-gain access to this data by working with LinkedIn’s content and news partnerships team, but we were unsuccessful. Therefore, we had no choice but to drop support for this metric from our product.
Moving forward, Parse.ly will continue to support interactions and referrals as sort metrics for Facebook, Twitter, and Pinterest.
Parse.ly will treat LinkedIn like any other referrer (such as Instagram or Reddit). You will be able to see LinkedIn referrals:
#May 21, 2019
Alerts keep you informed about notable traffic to your content. You can now choose to receive alerts on your browser, on your mobile phone, in Slack, or in email when posts receive significantly more traffic than usual.
Learn how to subscribe to alerts and how alerts work:
#December 13, 2018
When creating a scheduled report, you can now add a custom subject line to the report that will appear when the report arrives in your emailbox.
The new option appears at the bottom of the Parameters screen when creating or editing a report.
The custom title will also appear in the Recently Run and Scheduled tabs in the dashboard interface and will be the title that appears on your HTML report.
#November 14, 2018
Users now have the ability to use URL path fragments as a filter when viewing post or non-post data.
A path fragment refers to the parts of a URL separated by slashes. For example, in the URL https://tea-fanatics.com/flavors/black-tea/earl-grey/, the path fragments are “flavors” “black-tea” and “earl-grey”.
Two notes about fragments: 1) Data is only available since Oct. 1; 2) Your site must have a URL structure where paths are present in order for data to be available.
Path fragments are displayed like this:
When making a selection, the list of fragments will immediately narrow to show only the lower-level fragments that appear with the selected fragment.
The height of each row shows the popularity of the fragment compared to other fragments. That is, the taller the path fragment’s box, the more page views it received (or referrer views when on a referrer detail page) relative to the other path fragments.
Once you have selected a path fragment, you can click on the “View Details” option to see full information about URLs matching the pattern.
You can drill down as many levels as need be – additional levels can be added to the screen using the arrows in the upper right corner of the Paths box.
Paths are available as a filter in all sections of the dashboard as well as in the reporting suite.
#September 18, 2018
#Channel Filtering in Reports
In the reporting suite, you now have the option to see data specifically for Google AMP or Facebook Instant – or specifically without both channels.
In Top Listings, Details and Stats Over Time, these new options are now available, giving you increased visibility into the impact of your efforts on those platforms.
You now have the ability to save configured views in the dashboard, a request we’ve heard from many users and the highlight of this release.
You can now, for example, set up a combination of filters once and not have to redo those configurations each time you use the dashboard. Perhaps you want to quickly see what stories in a specific section received the most traffic from Facebook during the past week. Easy enough:
Or perhaps you want to track a specific group of authors on a single screen. Again, easy to set up and save:
Simply save the desired view and decide whether to share it with the rest of your organization or keep it for yourself.
Once you save a view, you can access it by using the star in the menu in the upper right portion of the screen:
In the Guide tool, we’ve also added some quick clicks to popular views. Think of these as useful filters to help you easily find the information you need:
These appear in each dashboard screen where the Guide button is available.
#August 7, 2018
Often, it’s hard to pick out the habits and interests of niche audiences from sweeping aggregate trends. With audience segments, you can understand and optimize for audience subsets like subscribers, users, regional readers, and more.
- Learn how Bloomberg Media and WSJ put audience segments to work.
- Reach out to your account manager or firstname.lastname@example.org to talk possibilities and pricing.
- Read about audience segment implementation.
#July 17, 2018
This release aims to help you get more out of the reporting suite.
#See campaign performance in Top Listings and Details reports
Get a high-level look at the top campaigns or dig into a detailed report on a specific campaign’s performance.
When you create a new report, you can add campaign data by selecting Campaigns and a campaign aspect. (Note: campaign data is not yet available for Stats Over Time, Evergreen Overview, or Audience Overview reports.)
Campaign data also appears in all Details reports, so you can see the top campaigns by section, author, tag, etc.
#Create a Details report for your whole network or a site group
If you have Network Rollup enabled, you can see how content is performing across your entire network or a group of sites. Select All Traffic or the site group name in the drop down and then select Network or Site Group when you create a Details report.
#Filter Details and Stats Over Time reports
Add filters to your reports to show the performance of certain topics in a section, specific sections for an author, etc.
- Stats Over Time reports and exports now contain a column showing the number of posts published in the selected interval.
- Export Top Listings directly from author, section, or tag details pages.
- Get an export or report for a network’s top sites.
- UI updates to the mobile app.
#March 29, 2018
- Admins can choose the default time range, metric, and more in the new Preferences panel.
- Filter to see all the tags, campaigns, sections, and authors that start with a certain string of characters (Show me all campaigns that start with daily).
- Use multiple filters at once! (Show me all posts by Samwell Tarly in the Science section tagged with medieval-history).
- The Evergreen Overview report has gone granular. See the top evergreen posts by author, section, tag, campaign group, etc.
- Filter the Top Listings and Evergreen Overview reports by campaign group.
- The Top Listings Export now includes “video starts” and “engaged minutes” columns where video tracking is enabled.
- We tweaked the way we display Tweets.
- We changed the way we calculate new/returning visitors. Learn more.
#December 19, 2017
- AMP and Facebook Instant Articles are now officially supported, with their own listings page and details pages. Get instructions for integrating AMP or Facebook Instant Articles with Parse.ly.
- Referrer badges appear when a large percentage of a post’s traffic is from a single referrer.
- The redesigned tweets display introduces new ways to understand Twitter engagement.
- Schedule recurring reports to track progress toward your monthly or quarterly KPIs.
- Filter Overview listings by publish date.
- Video badges now show how many visitors started watching videos on a page.
#October 31, 2017
- Overview can now be customized to show the information that matters most to you, like your stories, sections, or beats.
- The header got a redesign to make things a bit less cramped.
- Create a campaign group to filter paid traffic or any other traffic tagged with campaign parameters.
- Network admins can now group multiple sites (by vertical, location… you name it) to see data in one place.
- We’ve added a footer that lets you send feedback and shows tips for getting more out of the Parse.ly dashboard.
#July 27, 2017
Parse.ly’s on-page analytics bookmarklet now has seven metrics for evaluating slot performance, as well as referrer, visitor, and device breakdowns on each and every page.
#June 5, 2017
- You can now gauge the impact of marketing campaigns on video engagement. The Campaigns page shows how video starts, visitors, and minutes watched vary from campaign to campaign. Video details pages also display campaign data.
#May 19, 2017
- When you’re on a listings page, like top posts or top authors, you can either export up to 10,000 rows of data instantly or schedule a Top Listings report.
#May 16, 2017
- IT experts will be happy to know that Parse.ly now supports SAML 2.0. This makes it possible for admins to connect Parse.ly to identity management services like Okta or OneLogin, set up single sign-on, and onboard and offboard users in one place.
- Admins can enforce log ins with Google Authentication or their preferred identity management service.
- Creating reports is much simpler with a clean new interface.
- Admins, rejoice! You can now change permissions and site access for multiple users, instead of trudging through one by one.
- Network admins can manage users for all sites in their publishing network and grant other users network-level access.
- Admins of more than one site can filter users by site access, permissions, and email address.
Many updates occurred before May 2017, but they aren’t recorded here. Check out these tips for using Parse.ly at your organization.