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Smarter Content, Bigger Results: Using Data To Write Better Content

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No matter how compelling your copy is or how eye-catching your design – if you’re not able to measure the true impact of your content, it’s all for nothing. Want to get more traction and opportunities from your existing content? Good news! We’ve got you covered.

In 60 minutes learn why it's no longer enough to be siloed in the ways you think about content. Join us on Tuesday, July 20th, 2021, at 1:00 PM ET, to hear our expert speakers discuss how you can use data to inform your content strategy. They'll cover topics, including:

  • Integrating practices outside your comfort zone
  • Diversifying your content set
  • Revamping your brand’s content tactics

Meet the Experts:

Stephanie Totty, Vice President, Marketing**, Lumenad**

Stephanie Totty is the Vice President of Marketing for the Advertising Intelligence company, Lumenad. With over 15 years of experience in content marketing strategy and execution, her mantra is (and always will be), “content is the backbone of everything we do.” She’s been a speaker at CONEX Content Experience, Vidyard’s Fast Forward, Oracle’s Modern Marketing Express, and has been known to guest lecture at her alma mater, The University of North Texas. She digs reading, traveling, baseball, tacos, and absolutely hates writing about herself in the third person.

Dave Cardiel, Vice President of Marketing, Parse.ly and WordPress VIP

Dave’s spent the last two decades building high performing revenue marketing teams and installing demand gen engines at both startup and enterprise organizations. As a musician, a dachshund lover, and an avid concert-goer Dave’s all about delivering creative prospect and customer experiences as well as content that’s episodic in nature that moves the revenue needle for a brand. He’s currently building a high-performing marketing team that applies key ABM strategies across Parse.ly. Dave has a BBA in Marketing from Texas Tech University and an MBA from Southwest Texas State University.

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