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Learning to Swim in a Sea of Data: Content Analytics

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We're drowning in data. If you work as a content strategist, in media, or a marketer, you probably have access to more data than you can reasonably interpret. How do you decide what to focus on? What should you actually be measuring? What data is the most efficient and useful for your goals?

Enter the Content Marketer’s Funnel. We’re introducing a framework for measuring the impact of your content strategies. Marketers use a marketing funnel or buyer's journey model to understand their objectives and key metrics. The Content Marketer’s Funnel presents a similar framework for content and marketing strategists.

Join us, Wednesday, May 26th, from 1:00 PM - 2:00 PM ET, as we discuss what content strategists should be measuring and how to set up your own content measurement framework. This webinar discusses topics like:

  • What is the impact of content on a brand?
  • What digital metrics should we be measuring?
  • How does content impact a business' bottom line?
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Learning to Swim in a Sea of Data: Content Analytics
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