Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022
You know your content is crucial to driving revenue but does the rest of your organization? As businesses gear up for 2022, executives are looking to invest in strategies that yield the biggest results and cut funding to the ones that don’t. Don’t let content get thrown into the “nice-to-have” bucket and risk losing your budget next year.
We’re bringing together marketing executives for a webinar on Wednesday, September 29th, 2021 at 2:00 PM EDT about how they budget for content, including the tools and metrics they use to measure content’s performance and prove ROI. The topics they’ll cover include:
- Why businesses can’t grow without a content strategy backed by data & analytics
- Which metrics to track to prove your content is driving revenue
- How to ask for a bigger budget (and get it)
Now’s the time to evaluate this year to see how your content has impacted the bottom line and leverage that data to secure an even bigger budget for next year. Don’t wait until it’s too late!