Your Questions Answered: The Transition to Google Analytics 4

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The newest iteration in the Google Marketing Platform brand is Google Analytics 4 (GA4), which is set to completely replace Google Universal Analytics (UA), the world’s most widely-used analytics tool, by July 1, 2023. This means that if you haven’t thought about transitioning your digital properties yet, right now is the time to do so. 

Lucky for you,’s VP of Strategic Initiatives, Tim Ahlenius, and’s General Manager, John Levitt are here to cover all of your burning questions.

Join us for a webinar on Thursday, September 29th at 2:00 PM Eastern Time to learn everything you need to know about the sunsetting of UA and the transition to GA4, including the following:

  • What is GA4 and what are its key features
  • High-level overview of the technical requirements of the configuration change
  • Recommended transition plan & timeline

Featured speakers:

Samuel Chapman

Tim Ahlenius, Vice President for Strategic Initiatives

With over 20 years in the website development, design, and optimization industry, Tim Ahlenius has worked in every discipline required for building effective websites. Tim joined in 2009 bringing his specialties in design, user experience, front-end development, backend programming, Search Engine Optimization, project management, content strategy, and analytics analysis to each project he works on. He brings insights into client communications and business needs during each engagement. In addition to his project skills, Tim also acts as a creative contributor to clients with experience in design, usability, programming, and web marketing.

As the Vice President for Strategic Initiatives, Tim discusses online strategies with clients after a period of discovery, learning, and research about the specific products/services, industry, or areas that a client wants to build their website or digital marketing efforts in. From marketing to design and user interface layouts, he has worked on hundreds of strategy projects, helping guide clients into the next steps for their website and online marketing needs with the support of valuable metrics, gleaned from analytics analysis, SEO analysis, competitive analysis, mobile and social engagement statistics, etc.

John Levitt, General Manager

John is the General Manager of, having served in nearly every other role in his decade-long tenure at the company. John organizes stakeholders across sales, marketing, customer success, and product to ensure the company is operating efficiently and in unison. He holds a Bachelor's and Master's Degree in Management from the University of Florida.

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