WIRED’s Evergreen Strategy: Using Parse.ly to promote and update their archive
Join us for a webinar featuring Wired’s Director of Audience Development, Indu Chandrasekhar, diving into how Wired is using Parse.ly (well beyond using the evergreen reports) to utilize content they already have.
- What kind of filters they use to get lists of stories for us to re-promote on social and newsletters
- The way they’re using this data to curate newsletters
- How they’re able to track the success of their newsletters
Meet our speaker
Indu Chandrasekhar, Director of Audience Development at Wired
Indu Chandrasekhar oversees all of WIRED's efforts to grow its audience and increase reader engagement, focusing on search engines, social platforms, newsletters, content recommendations, and analytics. She previously worked at MarketWatch, The Wall Street Journal, and the Telegraph in London.