Use content to stand out in your market.
If you’re investing in content marketing to influence customers, you should know if it’s making people pay attention.
Create content readers love.
Too much content marketing is created without the audience in mind. With access to data about what readers do and don’t respond to, you can take the guesswork out of your content marketing strategy. Connect your email marketing, social media, and blog content in one dashboard.
Engage with your tribe.
Know where and how your audience finds your content with referral data, engage with them directly, and distribute content more effectively. Join in on conversations happening around your brand in real-time or identify past trends.
HelloFresh uses audience data from Parse.ly to stand out in the meal kit market.
See how they use content to create an addicting customer experience.
Marketers and editorial teams have a lot in common when it comes to capturing and keeping the attention of audiences.
Watch this webinar for tips and insights from publishers to apply to your content strategy.
Newsletters are a direct line to your audience.
Media organizations have been perfecting the use of newsletter metrics for years. Hear how they increase engagement, develop new products, and drive revenue in this webinar.
See what moments matter to your customers.
Fill out this form to learn how attention data can help your content marketing grow.