How your team can get the most out of Conversions

November 17, 2020

How your team can get the most out of Conversions

We’ll be blunt: driving visitors to your site is just not enough anymore. To make a meaningful impact on your business, your content needs to convince the reader to take action, whether it’s subscribing to a newsletter or buying a new pair of shoes.

But measuring that impact, and getting it in front of your whole team, can be impossible if you don’t have the right tools. With Parse.ly Conversions, everyone—from the C-suite to the intern just starting out—can see how content influenced business-critical actions, and use that information to make decisions.

This recording will cover:

  • Identifying the most important actions to track
  • Giving your content the credit it deserves with first-touch, linear, and last-touch attribution
  • Ways to measure conversions in order to improve your content strategy
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