The Audience Journey: Crafting Content That Drives Actionable Results
In today’s always-on digital climate, the competition for your audience’s attention has never been higher. The brands that survive and thrive will be the ones who can capture and maintain their audience’s interest in an increasingly noisy digital space. But you can’t improve what you can’t measure. It’s critical to understand how your content is performing so you can adapt as the landscape evolves.
Whether you’re looking to build a content strategy or just need some inspiration to jump start your plans, we’ve got you covered.
This recording will cover:
- Examples of what a content journey should look like
- The metrics that matter along the customer journey
- What you can learn from analyzing content performance data
- The importance of writing to your target audience
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.