Mike joins Parse.ly with 5 years of experience in media, most recently as Manager, Digital Analytics at The Globe and Mail. He earned a bachelor's degree in Computer Science with a Business Administration option (with honors) from Wilfrid Laurier University in Waterloo, Ontario, Canada.
After graduating, Mike quickly developed an insatiable interest in statistics, analytics, and optimization. This passion fueled him to pursue management roles in digital analytics at two of Canada's prominent media companies: Rogers Digital Media and The Globe and Mail.
While at these companies, Mike had a front row seat to the challenges (or as he likes to say, "opportunities") facing multimedia companies like Rogers as well as traditional publishers like The Globe and Mail.
His knowledge and experience delivering insights, working with a multitude of measurement technologies and building his own reporting and analysis products ensures Parse.ly's roadmap keeps the needs of publishers front and center.